Top 10 Strategies to Become an Influencer

Because ad blockers, DVRs, and streaming music mean we don't see as many ads as we used to, influencer marketing has become the most effective form of advertising.

Influencers have a loyal following, are real, and can be trusted, which all help them get people to buy things.

You know who the big names are in this field. Most likely, they have a lot of fans on social media, where you can keep up with their expensive lifestyles, trips to faraway places, and stylish clothes.


Who wouldn't want to be able to work from home and still make a good living and get a lot of free stuff? What does it take to become an influencer?


1. Set a Goal


As long as your goals and objectives are clear, marketing will succeed.

Influencer marketing isn't an exception. I can't emphasize this enough: you must have a clear vision of your end goal. Be sure to know your audience, your message, and the action(s) you want them to do before you start creating goals.


Consider this:

- What is our company's message?

- What audience are we aiming to reach?

- As a result of the campaign, what should our audience do?


These kinds of inquiries are easy to overlook, but it's imperative that you dig deep and come up with relevant responses. Clearly, our goal is to attract new clients, but who are these individuals? What are they looking for? Is there anything you can give them that they'll be interested in? Create comprehensive profiles of your customers.


Before you do anything else, ensure you understand exactly who you’re trying to target with your campaign, and what actions you want your audience to take as a result of it. Next, steer your campaign in the right direction by setting out “SMART” goals.



2. Have a Purpose



Remember that a large part of an influencer's reputation is based on their ability to select and recommend only the best things. They run the danger of alienating their audience and possibly driving some of them away if they start talking about things that aren't a suitable fit for their demographic. Because of this, it's understandable that they'd be quite selective about the businesses and goods they deal with and endorse. They'll tell you if something doesn't fit, and you should respect that.


It's also improbable that publicity from an influencer who doesn't align with your brand can help you in any meaningful way. It's likely you may locate an "influencer" who will say "yes" even if the fit isn't quite perfect, usually because they're in it for the money or a freebie. Don't take the easy route out.


If the relationship is mutually beneficial, influencer marketing works. You don't want to start contacting everyone who has a blog without doing some research beforehand. It's fine to be choosy; in fact, it's encouraged.

But before contacting an influencer, spend some time getting to know them and their audience. Pitch only those who are a good fit for your brand, product, and business objectives.


3. Be Realistic!



All influencers aren't created equal. Rand Fishkin, Wil Reynolds, and Danny Sullivan would all be great for the digital industry, but for most of us, that's just not possible.


Influencers like Rand, Wil, and Danny aren't just influencers; they're also celebrities in their own right. Is there any chance they'll be invited to the Oscars? No, I doubt that. However, when it comes to digital clout, these people are unbeatable.

Try to engage influencers of this quality in your marketing unless you're already relatively well-known and regarded yourself.


Instead, take a step or two backward. Aim for influencers in the second or third layer instead of the first. To find "small people" to work with, you need people who are well-respected in their field and enjoy interacting with their fans.


Avoid working with influencers that are already at the top of their game (unless you have a large budget to work with). Those at the bottom of the organizational ladder are more receptive and less likely to demand high costs for their time, so target them.



4. Focus on Interaction Rather Than Followers




Likes and dislikes aren't all that horrible, either. For obvious reasons, you wouldn't want to work with an "influencer" with just 100 or so followers on all of the social media platforms they use. There's no need to limit yourself solely to looking at the "number of followers" in order to be successful.


By just following a huge number of other people, you can quickly create a significant number of followers. The true measure of a person's influence is how engaged their audience is.

Look at how many people are actually watching a video; not just how many people have subscribed to it on YouTube.

Look at the number of people you follow compared to the number of people you follow on Twitter. A ratio of one to one (or close to that) indicates that the majority of their fans have grown as a result of the following others.


Consider the "influencer's" number of followers, as well as the number of likes and retweets, as well as the number of genuine discussions they are having on the platform. You can see how popular a photograph is on Instagram by looking at the number of likes and comments it receives. Don't be deceived by the sheer size of the statistics